Some books to make your summer reading list. Sometimes you can get the most from books that are a little “outside the box.” The first two books that are recommended by our Executive Director, Dirk Dieters, won’t be found in the business section yet anyone who is involved in any type of sales (and just who isn’t?) are really studies of the decision-making process. Since they were not written as business books you have to figure out how to apply the principles to your own situation but that very fact is part of what makes them such important reads. First is a best-seller from last year that is now easily available in paperback. Blink, by Malcom Gladwell is an excellent examination of the power of first impressions. I promise you that after reading this book you will be thinking about where your customer’s first impressions come from and how to control that first impression. The second book is Predictably Irrational, by Dan Ariely. Anyone who doesn’t take away numbers of ideas for adjusting their sales approach is brain dead. Both are relatively easy reads and are packed with ideas.
Back in the business genre, click on the side of this page and pick up your copy of Minding My Own Business, by Dirk Dieters or go back to the classics, The E-Myth, by Michael Gerber and The Goal, by Eliyahu Goldratt. These are very practical books that present well the essence of how to run a business. Enjoy.