Thanks to Neil Wright for a loan of the book “Rework”  by the owners of 37 Signals and the Highrise CRM program that we recommend (see the right sidebar).  Not really a novel—Rework is a collection of 1-2 page words of wisdom that should be read by all current and prospective business owners.  37 Signals has taken a rather non-conventional approach to business—an approach that probably shouldn’t be non-conventional.  A few excerpts:

Let’s retire the term entrepreneur.  It’s outdate and loaded with baggage.  it smells like a members-only club.  Everyone should be encouraged to start his own business, not just some rare breed that self-identifies as entrepreneurs….You don’t need an MBA, a certificate, a fancy suit, a briefcase, or an above-average tolerance for risk.  You just need an idea, a touch of confidence, and a push to get started.

Some companies are addicted to hiring.  Some even hire when they aren’t hiring.  They’ll hear about someone great and invent a position or title just to lure them in….Pass on hiring people you don’t need, even if you think that person’s a great catch….Problems start when you have more people than you need.

Instead of thinking about how you can land a roomful o frock starts, think about the room instead.  We’re all capable of bad, average, and great work.  The environment has a lot more to do with great work than most people realize.